I'd rather the #steemit-ironchef tag only be used for posts directly related to the competition. But the thing is, even if you invented the tag, there's no way to protect or moderate it. Or is there some aspect that I don't know about?
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Of course there's some way to act on it! This tag was invented for all serious original food content creators to use for the contest and get some support/votes/rewards from the community that support @progressivechef. Someone using the tag wrongly must be warned first, but if repeated, I expect the foodies community to act and downvote such users who just like to spam.