Steemit, Inc is not crowdsourcing equity investment. Steemit has mined, purchased, or earned all Steem in its possession. Steemit is a peer on the peer to peer network just like blockchain.info to Bitcoin.
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It's nice to see a logical explanation following other precedent. The risk is that none of this has legal clarification yet, so hopefully there aren't unforeseen issues. Steem Power smells like equity investment since it implies some ownership stake and a vesting schedule for funds being locked up.