In my opinion not everybody wants to be seen, but those who are involved in writing and sharing in social media are there to be seen. That is why they don't feel good when they are ignored. When someone writes I assume he wants his thoughts to be seen, liked and discussed. That is why I interact with his writings.
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I can appreciate that some people — although I think they are few-- are just here to "journal for their own enjoyment."
Most people on social media are there to share, though... and thus, as you suggest, it doesn't feel good to be ignored.