To write an article, you need time and inspiration. But above all you must have a project that can support your work. Indeed, you must have an editorial plan to deal with stormy seas and writer's block.
Do not forget the practice 😱.
What will I talk about in this post:
- Publish a useful content
- A friendly tone of voice
- Writing must be light
- Do not forget readability
How to write an article?
I believe it is necessary to base the whole subject of copywriting on the study of the audience. But not only. The basis of your blogging activity is analysis but above all daily practice. So much practice. And in this daily routine, the risk is to lose sight of the pillars, the fixed points of good writing.
How to structure an article? Looking towards the needs of the reader, pointing towards the needs and questions of the public.
1. Publish useful content
A great article must answer specific questions. It must satisfy needs and solve specific problems, it must add information that nobody knows. And it must do by bypassing the resources that have already published other bloggers.
Do not face the fight, work on the shortcomings and dive into the blue ocean! Take advantage of the blanks left by other bloggers and give your readers a reason to add yourself to your favorites. I look for readers' needs in this way, I use a precise technique:
- Analysis of queries with keyword tool and Google suggestive.
- Google Analytics study.
- Active participation in the community.
And then make comment marketing, create conversations, answer questions in the communities, analyze the blogs of colleagues: these activities allow you to grasp the needs of your potential readers. But why is it important to know the target?
2. A friendly tone of voice
That is able to present itself at best. The time available to read an article is not infinite, sources increase, devices such as tablets and smartphones allow you to read by bus. And what does your article do to be read?
Optimize the title: it is essential to draw attention to Steem's stream. Then he works on the first strings of the article: title, subtitle, and incipit must have only one objective: to convince the reader to continue reading!
How do you get the result? Providing information and creativity. You have to focus on the topic, you must immediately say what is the topic of the post. But you have to do it by sizzling the reader's interest with questions, statistics, details that will be investigated.
Writing also influences this point. A friendly article takes advantage of a simple, direct, not starched style to shorten the distance with the reader: he is an old friend, not a faceless target.
3. Writing must be light
To write a good article you have to aim for lightness. You must use simple words to articulate your posts, you must use simple and linear sentences, you must use a colloquial and confidential tone.
But this is relatively easy. The real challenge is to simplify a complex subject.
Big bloggers can transform an edgy topic into a usable content, simple but not trivial.
Simplicity does not degrade but eliminates the superfluous to bring out the fundamental concepts in the open.
4. Do not forget readability
How to write an article? Using all the tools at your disposal to improve the readability of a text.
You have attracted readers, you have brought them to your Steem blog: now you have to facilitate reading. As? How can you write an effective article?
- Avoid blocks of words.
- Divide the text into paragraphs.
- Use (when necessary) the bulleted lists.
- Use simple periods.
- Insert indicative subtitles.
- Take advantage of the visual.
- Bold and italic when needed.
And you, do you already write on Steem or on your blog? What do you do to make your articles fantastic and readable?
I would really appreciate a comment and can not wait to make new friends to share opinions with! If you share it, you will give me the chance to continue writing useful posts to improve your web marketing!
Did you know that I created for you Jorigamy 😍? With him you can create your professional website at no cost! Support it and try to install it if you can! If you're a developer that wanna collaborate please contact me!
Remember to press the button on my page:
