Start with all the free advertising you can- facebook, twitter, instagram, of course Steemit. As more and more people read the book, some of them will advertise it for free on their social media accounts because they like it. Then take all revenue as you get it and put it back into the book- you're essentially "investing" in it by paying for advertising. But research the advertising avenues you're considering well. There are many that are not good for books. Freebies help, too. Ask those who get a free copy for shares on social media and honest reviews.
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That's a good idea. I also am wondering how much the ads cost for Anarchapulco and such events. There are bound to be people into fantasy fiction there. I'll see if it's worth the cost too. But I do plan gifting the book to a few people who could potentially do some promo to help me out.
And attending such events, even just to go- I mean if you cannot afford a table yet, and wearing a tshirt advertising your book and armed with fliers you can pass out to everyone you talk to who shows interest in the genre and your book in particular is an idea :)
Ooh, I like the T-shirt idea. Flyers with the QR code so people can use their phones to go a purchase a copy instantly if they want.
The first book is always an investment. Once you have people interested in Book 1, then they'll most likely want to read the rest of the series.