I do not believe in this project, contrary to steemit.com, you will need to have some bitcoins to use it, and you will need to pay directly the authors. Even though you could get your money back if you are an early curator, the facts that you have to use your capital to 'tip' content is not going to be very appealing after you've experienced the steemit effect.
Their only chance is that steemit.com fails, which they predict (https://engineering.yours.network/articles/2016-07-14-why-we-are-sticking-with-bitcoin/). Of course I would say the same if I were their PR.
Thats exactly what I though, who would load in their own btc just to start tiping people for their content. When you sign up in steemit they also give you a bit of steempower, I wonder what will be the equivalent of the steempower in their platform.
The thing is, can people vote without paying? And if so, what would be the point of having bitcoin as the main currency.