The sharks are savvy, but the whales have the money. On this system (like the business first economy most of us are used to,) as I understand it, money == power. The sharks, being savvy, will eventually become whales and their interest will shift to consuming more and protecting their assets.
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so... there's no hope?
I'd really hate to think that. In fact, I can't. While I can't imagine a positive change in my lifetime, all of the hope I have left is for my kids. What I would like to see is a non-governed, for the people system of content critiquing - like a rating system that filters all the waste and clickbate garbage to the bottom. So if a story pops up that interests me, I can see a rating that tells me this provider is unbiased and doesn't use dubious click-throughs or over-abundant advertising. It's really a matter of how bad the people want it.