We will just have to wait and see what happens and what the reason for the purchase was if we ever get a real answer, but do we need one? For all anyone knows the purchase may have nothing to do at all with the Steem Block Chain, and everything to do with obtaining a development team that knows how to design a block chain social media interface. If the interfacing of block chain technology was simple, all the other shill-coins would have steemit style lets talk/post about it interfaces.
I do not know a lot about crypto coins, mostly nothing really, but I have yet to see any post talking about some other coins Social Block Chain access. Tron has a ton o gambling sites, and a lot of other sites, but I did not see any on-chain Social Site listed.