Voting on content that's already trending doesn't give them higher rewards than finding unrecognised posts that are likely to do well. The trouble is not everybody understands that once a post has been whale bombed the curation reward for any after voters is not as high, instead they think they'll make money by voting for what's trending and because they think this it doesn't matter as much to the whales what they vote on because the minnows are following them regardless of the quality of the post they vote. At least that's what I'm seeing.
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