If I could upvote my friends to the trending page on a daily basis at the expense of the other users experience this would be an anti social behaviour. There is nothing "social" about nepotism. It's pretty harmless for the minnows and even the dolphins, but you're in a position of responsibility if you have enough SP to have a powerful influence on general user experience.
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I vote for people I know and don't know all the time.
If you can't vote for what you want, then there is no incentive for anyone to buy steem, power up, gain influence, and reward the content you like.
It's not that you can't it's that your stake can be countered and your vote causes conflicts within the community when you're unrealistic about the value of your friends posts.
You're not looking at the bigger picture. If you're not voting in a manner than makes the platform attractive to the outside world then you are causing damage to your own investment by voting in your self interest (which in the long run is not in your interest). Nepotism within any community is unattractive.
And the last reason to invest would be to protect an investment we have not yet made so the argument that anti social voting behaviours increases demand is just ludicrous.
Correct. Which is why we will need to change Steem drastically. Not to remove this factor entirely or to make it a utopic socialist wet dream or anything, but there are problems with this and they are right here in this posts comment section.
(Not refering to anyone in particular, but to the behaviour that said system tends to feed)