If Domino's Pizza wants to promote their new carry out pizza's for 7.99 on the promoted page, They will have to ADD MONEY to the pool. That WE can earn.
I don't think the money goes back to the budget of rewards I think it just gets burned. That leads to an increase in the value of steem. The users with the most SP (whales) benefit from this the most.
Essentially we are paying @steemit for advertising, since they have 70% of the steem stake.
Not that that's a bad thing, we are paying for the whales attention, so why shouldn't the whales get paid for their attention.
True! I think I misunderstood some of it! Oops! Thanks for correcting that.