Steemit has become an infomercial for Steemit and Berwick is a gullible pawn that helps spread the word and knows his role. Most successful posts on Steemit promote Steemit. This is supposed to be about quality content not infomercials about the greatness of Steemit. Whales want Steemit to do well and tooting your own horn is fine sometimes but the infomercial content model is beyond overkill.
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