If a business wants to be involved with the Steem ecosystem, they need to create an account, do an introduction, and start creating/curating.
Otherwise, they simply won't be trusted.
But imagine a well-funded corporate account that wants to advertise through creative content?
That's a unicorn factory, imo.
Great write-up. I think you're on the right path, without question.
I don's see CocaCola or Adidas doing an intro. Introduce yourself right now is very personal. The mechanics I described do not require advertisers to make content. They can if they want but ideally as an advertiser I would like to fund my balance, book a campaign and get analytics back.
Adding what the industry terms 'Native Content' to the campaign is just another marketing opportunity but the platform should not force advertisers to make content, just like it shouldn't force users to see/click adverts.
Thanks for stopping by.