Hey, thanks for the feedback. It's really helpful.
We haven't started advertising yet and to be honest we'll be focusing more of our attention on the existing deal and bargain sharing community's outside of Steemit.
But a little internal advertising isn't a bad idea either.
As for the $ amount, it's likely to be the currency that the deal is offered in. This is a global deals site, and soon we'll make it default to your country or origin (although you can select it manually now)
Adding USD, AUD etc can get messy but that said if anyone is posting a deal in SBD or STEEM they'll need to specify this.