Yes, Branding is very important for every business. But Steemit is a new platform & if you look at the Stats the site is growing day by day & more users are coming to that platform. But the problem is many people are not getting their account even after waiting for 15 days. They (steemit developers) have to find a solution for that.
It's not like Coco Cola. People will do it's branding for free by letting their friends know about this. There are many other things whihc I can discuss about their branding but first they need to find a solution for account creation process.