Yes, @null is the account you send your money to in order to promote your blog on Steemit. I'm just testing out the promotion function on Steemit for a future article. I'm trying to see if it's worth using or not. But the SBD that you send there is basically "destroyed" or "burned" meaning it's removed from the blockchain. That's why the account shows a zero balance. This could be a good thing because the more the coins are burned, the higher the value of SBD. But that could be a bad thing as there are already a limited amount of SBD. I'll make a video on this soon and explain my thoughts. Not sure about it yet.
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yes probably video will be good to understand and people will also know about it. but if all the users going to destroy SBD for promoting their posts then surely after few years Steem would be destroy too its only my opinion . and Sir @brandonfrye like other cryto currency they have limited amount define what about steem network is the total amount is limited ?