Marketing has unquestionably become a technology powered discipline. Digital marketing is the leverage small and medium companies need in order to succeed in a very competitive environment. Why is digital marketing taking over traditional marketing channels? it is because it has the ability to use Internet marketing tools to interact with targeted audiences in real time. Engaging your customers in any form is what your customers expect to receive when interacting with your brand or business. Here are some reasons why digital marketing can help you grow your business:
- It is more cost effective than traditional:
- It levels the online field
- It delivers conversion
- It generates better revenues
- It caters for the mobile customers
- It builds brand reputation
- It makes you ready for the Internet of things
You simply cannot sell to “everyone” You need to target demographics, behaviors, and interests to be succesful. The following three technologies make building customer personas easy.
1 Facebook Audience Manager
Open up a business page on Facebook. This is about Creating your Custom Audience for your product or services. The marketing bible says it is easier to sell to your current customers than to prospect for new ones. This facebook tools allows you to analyze the following groups
Everyone on Facebook: You have a feel of the market
Your Page “likes”: this is a more targeted look at people who are interested in your business and service.
A list of emails and/or phone numbers that you upload: This will give you insights into the people who have bought from you, or converted in some other way e.g Newsletter
2 Google Analytics
Set up Google Analytics on your website. Afterwards, you can start gaining insights about your targeted market. what you’re trying to figure out is the common denominators of the people who actually buy from you. The denominators might be age range, location etc.
It allows you
3 Twitter Audience Insights
Use Twitter’s audience insights tool to analyze the different interests, demographics, occupation, lifestyle, consumer behavior, political affiliation and others. there are hundreds of variables that you can use.
Thanks for reading
Hi, @bssman! Nice post. The tool that I like the most is Google Analytics. It is amazing and the fact that is actually free is just incredible. It is a tool that every web should have. Peace!
Thanks for reading?