In order to kill Facebook there has to be an exceptionally large introduction of users from 17-24. I haven't been here long but I'm not sure this is the platform to attract them. It may be be the reddit killer, though. Which honestly would be great. Reddit needs to get its shit together.
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OK; but especially users between 17-24 must find it attractive to earn money by posting. I think we should not underestimate the pwoer of being paid for posts and comments
You're going to get a shit ton of dumb ass posts of reposted memes and stupid posts that people think will get them paid, at which point this thing will crash a burn. Focus on building a better reddit and make it a source of great information and communication and it will be legendary.