They need to sell it as a social media platform. Come to think of it.. just google steem or youtube steem, its always the same results. "how to make money with steem" Most of the top curators on steem posts are about making money with steem. So obviously people are going to think its a money making platform first.
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That's correct!.....and this money making mentality may just blow the fun away.
100% right on the money (pun intended) :)