Nowhere does it say only 10% of the rewards should go to yourself. It says that i think 10% of your rewards should go to comments as a guideline, but when 100% of your rewards you assign to comments go to yourself, then it's problematic.
Bots are programmed by people and should just be curated the same way. I could include that bots are allowed but should serve a positive purpose though.
WTF does that mean? Who decides what is appropriate?
You, me and others do ;)
Everything in this article is my personal opinion and should be treated as such. At this moment there's no intention to make this a prominent guide or policy whatsoever.
EDIT: I edited the part about self-voting comments too much.