I noticed that Promote only promotes my first tag. That tag doesn't have a really big audience like my 2nd tag, but is most accurate. I promoted $12 but can't change my first tag now so may have spent too much for the small audience. I hope Steemit plans on adding all the tags.
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I didn't pay attention to the tag thing! Thanks for shedding some insight :( I"m sorry you wasted some of your money.