Yeah it sucks, but it makes sense if you think about it. There is a finite amount of Steem Dollars and Steem Power that can be generated every hour. If everyone's posts could earn money indefinitely, then the new coin supply would be stretched infinitely thin, and there would be vanishingly little incentive to create new content.
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I've been trying to understand the 7 day limit and why it's there. In the end content is worth $0 with 0 upvotes. So why does the amount of content that can be upvoted matter? Isn't it the number of upvotes that matters?
I just see it as a function of an already over-complicated rewards scheme -- one that only favors new content at the expense of quality long-term content.