@surpassinggoogle, Awesome, another creative Initiative and in my opinion till now Gifs played an great role in Steem Economy and it's an important factor because, Gifs includes the fun aspect and fun aspect is vital part in any situation.
And why this is important because, you are giving one more reason to post for those people who are not able to find what to post? When we make everything in simplified category then it's easy to engage and develope masses.
Wishing you an great day and stay blessed. 🙂