It is easier to start that on Discord, Telegram or Reddit and then to incentivise them to start using Steemit. I see that you are ARC oriented and I hope that you will be successful in your intentions...
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We already got a very strong community on reddit, discord, telegram and slack. Some activity on other platforms too. It is arK and not arC. But yeah... trying to support all authors for that topic. Guess I will have to post myself for some time.
Sorry for typo :-) Why you believe in ARK? What is advantage of ARK against its competitors?