True it's a blogging platform, but it's also very interactive. WordPress is also a blogging platform, but I've never socialized with other bloggers on there or shared questions/posts/contests across WordPress. And then there's the whole cryptocurrency angle...
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I wouldn't compare it with Wordpress although strictly speaking deep down wordpress is a Content Management System. But if you look at the likes of Medium or Redit the similiarties are clearer than that of Facebook.
Yes Reddit seems like a pretty clear parallel. I haven't checked out Medium before, but I will.