Well I know they have a their Prime coins or what ever they might be called. I forget. But I was thinking of something that was really functioned like a currency. I guess me thought process surrounded the idea of someone with that massive amount of clout creating and controlling a currency that is tradeable and easily convertible into and out of Fiat.
Valenzuela is interesting but not perfect fit for my shower idea. So in my shower thought, Amazon or who ever would act as bank, exchange and governing body over its currency and exchange. A person could purchase their currency via their Amazon account and move it into the crypto markets or exchange other cryptos back into their currency and either purchase their products or simply sell them back to Amazon and take a payment back onto their credit card. Amazon's overall dominance and inventory control would allow them some artificial control over the market on their coin.
The key to a coin like this would be convertibility and fees. It would have to be able to be converted into and out of all currencies quickly and efficiently. It don't know, it was just a shower thought. I could see this as a way for a company to be able to corner the market on cryptos as they would be able to acquire large amounts and control supply.
So if each company does their own crypto where convertibility and fees are a none issue would that not defeat the propose of a decentralized system. One coin that can be used among all companies would be better. This is somewhat in place with bitcoin.
I a coin has value when it can solve problems and has a platform that can integrate end users to preform tasks. Steemit is a perfect example. We all blog here and hope to earn. In the future if Amazon, Facebook, and Google accept steem for purchases would that not be the best. Thanks.