I mostly agree @apocaloptimisto. I believe that "rights" owners must keep up with the times and present their products in a way that that is feasible for 21st century customers. DMCA is so not effective or practical. It's like the war on drugs. Nice idea but completely ineffective. Only a few get harshly punished while the masses get off scott free.
Steemit is actually an innovative idea in the right direction for writers, photographers, curators, etc. Is the platform perfect, no but its heading in the right direction.