I wonder how successful those commercials are on a platform no serious steemer is using anymore. From that aspect, the separate Wallet page is fine, as the Wallet is the only thing i have been visiting a steem website anyway.
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https://www.similarweb.com/website/steemit.com isn't looking too bad, and with the high rankings in Google search there's definitely something they can make from it. If we assume a 1$ CPM for web (any marketeers out there?) and 12m visits per month that would be 12k$ in revenue per month from one banner. Not so bad.
The stats for steemitwallet.com are rather unstable, yet, but maybe they can put some ads up there, as well, at some point :-D
Haha, revenues would go up 100% thanks to another website , and maybe even more than 100% because of lots of folks like me.