Companies come and go and usually they succeed due to a visionary, once that sheer concentration of focus is lost the company often gets dilutes into other directions . . .
Somethings the collective mental group of a committee can create something great by avoiding one individual persons errors, but often great is just no substitute for awesome ...
There are heaps of great phones on the market , they are very similar after 20 years of cloning each others technologies and features : )