Good points. I agree that it will be difficult to make changes due to unintended consequences. I've worked with companies that have caused serious issues in their marketplaces by giving perverse incentives to members to do things that caused issues.
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It’s kind of a mess already, but I think we still have a shot if we recognize our own ability to influence others. @serapium has some good ideas that I hope he can channel into some conversations with people who understand the tech more than I do!