They very very badly need to hire a PR person or PR consultant to advise them about communication with their shareholders / platform users.
Remember the dDOS attacks awhile back? and maybe a few days or even a week after they'd started Ned finally posted a one sentence post about it saying something like "we're on it, we're always on it" or something very lacking of detail, short, uninformative, etc.
That's exactly the type of response we don't need. Repeated incidences like this are troubling to people and it could even drive people away (the lack of up to date info / communication).