Thanks for the added insights. Finding something you like, and contributing to that topic makes perfect sense. Same as with any job, if you are doing something you love then you will rise to the top of that career. If you pick something you don't like just to "make good money" you will always struggle.
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True to that, there are times that people tend to pick topics which they don't like or not passionate with it because the audience like it to the point that you should stop and think if you have an intelligent audience or not yet in most cases that the audience per se were not. Thus you have to strike a balance between what the audience want and you to ensure that you won't go to the extreme.