The only benefit is exposure on the trending feed. I never use this feed so I don't see much benefit for me. I have done the math and if you are trying to make money by using the bots, this is not the right approach.
I don't use them but do not hold it against anyone that does. I think that there is more value in building relationships and spending your SBD to power up your SP.
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I most certainly agree that the value is in the relationships that you create on steemit. Without the interesting people in content this place would be pretty boring if it were just a bunch of voting Bots that would pretty much suck. So now we have to wonder if we had too many voting Bots is that what people see when they very first get to here before they see the people ?