Take a look at this video:
She is one of the most successful Youtubers alive today. Most male nerds probably will not understand how or why she gets millions of views and is a millionaire from just Youtube. If she posted here she'd probably be trending daily and people wouldn't understand why.
But the insight is, maybe it doesn't or shouldn't matter to us why someone is trending other than a lot of people like them or what they do? She is the kind of superstar poster who would bring Steemit to mainstream audiences.