Exactly! People want to see that people like themselves are getting big payouts on Steemit. It's not going to be attractive if people only see nerds shuffling money and paying each other but when they see it's a person like them getting the big payout? That will change everything for crypto.
The problem with crypto has been that only geeks could get Bitcoins. You had to either know how to mine, or know how to write C++, or be a hardcore anarchist or libertarian. In reality most people aren't like that and for every person like us there are probably a hundred or a thousand people who don't have those interests.
When Steemit is successful the most popular posts probably will be posts about stuff ordinary people are interested in. It probably wont be tech related but that doesn't mean it's not making people happy or providing value to people.