You are 100% right. I did this when I first joined and it was a bad idea. I figured doing a giveaway to 20-30 people from the same place would maybe jumpstart the creation of a tiny poker community here, but it wasn't the right way to go. Going to try to convince people one at a time now instead and have them join and start creating content rather than pay them to come.
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IMO, the real answer to this is to just reward topical content... say something like "I'm giving away $1000 over the next week/month/whatever for good original steemit articles about poker"
Thanks for letting us know about this sick site on Joey's podcast :D. Its a super GTO idea of getting him on here and posting his Interviews with legends regularly. That will surely grow the community quickly. Maybe they will add subreddit type of thing on here and steemit.com/poker can be the best one haha
Sending this to you and other fans of the podcast.
I hounded Joe a bit yesterday to create an account but he's pretty fucking busy this week. I'm going to be away for Labor Day weekend until Monday, so shoot him a message on twitter telling him to join steemit. Need the public push to get him on board. Plus I need a place to send these SBD!