There's an "old" saying in the computer industry: "Never be first."
Well, the iPhone was the first smartphone of its type, and today about a decade later, its still the most iconic and profitable smartphone there is.
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Touche. But the saying is true. It is a warning to entrepreneurs who have a brilliant idea: Make sure that you are not underfunded, because the big dogs will let you develop the market and will then come in and take it over. IOW, it's not enough to have a brilliant idea. Once you create something, you'll need to defend it. It will be war.