Well, until they 100% sure we won't have another episode of new account approvals grinding to a halt for a week (a couple of weeks ago), they have NO business thinking about advertising anything. The "general public" will NOT give time of day to a site that takes 6 days to create an account... what's more, many will go off and post "Steemit is a JOKE" reviews all over creation. Best to avoid that...
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Yep. I am fairly certain they don't want huge droves of people yet. Ned pretty much indicated that was such in a weekend podcast a few weeks ago on Steemspeak. He did indicate the time where they would want them was close at hand though.