A major part of the strength of Steemit is that we have crowdsourced marketing, rather than a centralized campaign.
It makes for a much higher quality community when you hand pick the people you think are most likely to be active community members, explain the platform to them, and go from there. Mass advertising might work but what kind of user would that bring in?
What a great way to put it. Never thought it like that. I'm going to try to change my tactics to recruit new friends.