I think companies coming in will be beneficial all around. steem price goes up, more ways for minnows to get rewarded, plus might change how ads done online in general.
We will see. First we need increased user base, which I believe hard fork 20 will be addressing this matter.
I do see an issue of trending getting clogged up with ads that @pennsif mentioned. Maybe simple solution could be posting ads under "ads" tag.
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