It means how much the account will grow, if all the projected rewards will be filled. If your account is worth $1000 and the projected rewards are $100, the you will have a 10% growth. I use the term "potential" because no reward is guaranteed until the actual moment of payment.
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Got it, Thanks!!!
@dragosroua Since you're a developer maybe you're interested in this, thought I'd pass it along
https://steemit.com/utopian-io/@luzcypher/looking-for-developers-to-help-build-a-dedicated-open-mic-website-built-on-the-steem-blockchain