Thank you.Very nice and informative post for me.Being a newbie the term "ROI" WAS SO CONFUSING for me that i had asked many bloggers to ans this Q , some did not ans and others ans which i did not undstd.As a result i had developed my own theory of Roi which told me to never bid a bot which has ROI in negative....lolx...poor me and honestly i never did.
But now the scenario is opposite.
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Thank you for your comment. I am glad my post is informative for you.