fund it with your own coin
I am actually very much not fond of the amount of coins coming out. I actually think it dilutes and hurts the adoption of crypto currency as it makes it a lot more confusing.
I am not doing this to fund my project. I have other game projects I was working on. I was more interested in doing this as a way to put hopefully a fun game out there of good quality that by being mixed with steem would be another way to get more people onto the steem blockchain, steemit, dtube, and perhaps lead to further games and apps that are beyond web based.
I hear you on the alts, but at the same time some great innovations have come out of it, steem being a great example, proof of stake is a nice touch and several others. The shitcoin BTC clones are way out of hand, should be put under the microscope and delisted for so many reasons, but as long as they can be traded people will keep them alive hoping their $5 - $10 will someday reach thousands LOL. Probably already has for many big bag holders or shitcoin inventors.