here is another point : trying to convince people with blockchain..
we will never sell a blockchain product because there 's blockchain in it, it will just confuse people who does not know about I.T and trying to figure out what it mean.
your grand ma must just be able to use it and she would use it because of the product, because she can see her children pictures on facebook..
she will never do because it's blockchain based.
Does facebook try to sell they use MySQL or whatever, to their users ? Does Amazon explain how ecommerce, and e-payment works ? No, because they focus on user experience, content, and interaction between people, to get huge user retention..
Check all presentation / interview of steemit/steem, its obviously trying to convince people by its technology, less by the real product/user experience. It's good for early crypto/blockchain adopters, maybe.. clearly not for Mass adoption
Also the fact the money is in the center of the marketing strategy is obviously a bad point. This is why many people call it a pyramid/ponzi scheme, but it will mostly bring people and make them leave for the same reason (because they will be frustrated wining 0.003$) and because they came for this reason... which is a wrong argument for sure
We definitely need REAL business developer, positioning/marketing expert, and work on the model / managing the inflation
thanks for the share,
andreas is the real man :)
Yeah. There are some cryptoenthusiasts who can be persuaded by saying that this is build on top of a blockchain. But that's not a big crowd.
Most people don't care about the underlaying technology. They just want something useful. This is why I'm quite skeptical of the "let's put everything on the blockchain" attitude. Blockchain is great for some things, but not for everything. For most services, centralized database is fine.
I see mostly two problems now: lack of focus in marketing and slow development of UI/UX.
Marketing focus needs trial and error: what are the niches we should go after first? I have my guess what might work, but in the end everything has to be tested.
User experience has to be adjusted to encourage more community building. Also notifications will help to retain users and make them more active.
Very good points.
I used to work at a job where we sold smart phones. I started at the job during a time when not everybody owned a smart phone yet.
A lot of people attempted to sell people the smart phones by going into great detail about their dual and quad processors and RAM and megabits and gigawatts and an amazing camera that has 1/3" sensor size, geo-tagging, simultaneous 4K video and 8MP image recording, touch focus, face/smile detection, HDR (photo/panorama) and supports video with 2160p@30fps, 1080p@30/60/120fps, 720p@240fps..
The average human being finds absolutely no value in any of this.
I don't even understand all of the tech stuff when it comes to smart phones, and I sold them for a living, I never bothered to learn. I simply let them use the phones, asked what it is that they want to do that would convince them to purchase a smart phone.
"I'd like to use Facebook with my phone."
"Okay, this how you do it, see how easy it is? Anything else?"
That's basically how you sold a smart phone.