RE: Huge whale about to buy up a lot of Steem.

I remember when Amazon rolled out the "pay per pages read" feature in Kindle Select.
The first thing that happened was some "smart" authors made kindle books with 500 pages of nothing- then put a link in the front of the book, that lead straight to page 500. BOOM! Money in the bank.
If this Haejin guy is doing something like that then I agree it's not right.
But otherwise, Pay Per Click advertising on Steemit is not verboten right?
Are click bots illegal? Sorry too lazy to read the ToS - but if these things are not strictly forbidden in the ToS then Haejin hasn't done anything wrong and the Steemit developers are "incredibly naive"
Please clarify for a newbie like me!