It doesn't make a whole lot of sense, maybe its the twitter or facebook mentality being applied to Steemit. You can make a lot of money on those with a large follower base. Its not a surprise really that someone is testing the limits here on Steemit, but its reassuring to see that its not paying off! I must analyse other accounts with large user bases to see if it does pay off in some cases.
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My guess would be that most of the accounts that are following these have very little SP, so the payoff would not be very big despite many followers. But I'm looking forward to seeing you analyze it! :)
Thats what it seems like, may be worth something in the future if the people that are following begin to use steemit more. Ill do some analysis and see what I can infer from it.