The point is to make that presence as beneficial to the community as possible
Of course.
Who says Steemit is just for anarchists?
It's not, but all corporations are very careful with their image. They do a seriosu study before they invest in advertising somewhere new. And if they see tags like #anarchist and saw posts are commented and awarded...they'll understand that any journalist can see that. After 2 months of successful advertisment company on Steemit some journalist write in Guardian, for example : "Coca Cola is pro anarchist They pay big $$$ and supports it!"
Who loses?
I know everybody should win, but mass-media doesn't work like that, as you know. A particular incident can ruin a good career of good people, a company can retract the support and money from any public action if that action is linked with something that harms the company's image. You know that.
Let's be practical: why Coca Cola doesn't put ads on pornhub ? Really. They have a ton of users/views/activity.
I'm not against ads, of course, I fully support your initiatives that should improve the user's experience here and bring money to Steemit.
But I think we should ask for a professional evaluation (from a marketing manager, managers from survey companies, etc).