The potential for Steemit is still incredibly high, the things is still in beta and under development, hard forks are still planned and Steemit would like to see 100% consensus from the witnesses for those, in this field (blockchain based incentivized social media) Steem is still the leading platform, so yeah, the user experience is not yet on par with 'non-techie regular social media users'.
We will get there though. And probably faster and better than any other platform.