The fact still remains that in this present era, the fastest way to reach customers and build a large audience is through social media. Social media platforms like Facebook, Twitter, Instagram, Pinterest, LinkedIn and most recently Steemit are platforms that you as a business owner can leverage on to stand out and boost your business.
Social media is a great place to meet and network with people from all flocks of life. Too many people jump into social media these days to market their business with no idea of how best to maximize this opportunity.
If you are looking to stand out on social media, you don’t have to come up with something unique or creative. You just have to be willing to put in the work.
One challenges that small business owners face in social media is how they can stand out in the crowded marketplace.
Relax as I share with you how you can stand out on social media. I want to share with you 7 ways that can help you stand out and get noticed on social media.
Pick the Right Social Network
This is the first step you must take to get things right. Not because you are looking for ways to stand out on social media you should just jump and start opening accounts on all social networks. You must first sit down and figure out how you can use these social networks to market your products or services.
Not every social network will be okay for you. It is even advisable you don’t join more than three social networks unless you have someone who you will be handling the accounts on your behalf.
You should take your time to know who your target markets are and have a good understanding of the social networks they use. If you don’t go with the right social network that your customers are populated in, you will end up wasting your time and energy. It will look like fitting a square peg into a round hole.
With over 1 billion active users on Facebook, it is one ideal social media platform you must leverage on to stand out. Facebook promote the development of organic relationships with people.
Aside Facebook, Steemit, Instagram and Pinterest are other social platforms that also work best most especially for business that their product needs to be showcase visually.
Nevertheless, just be sure of the social network that will work best for you and your business.
Be Social
Another way you can stand out on social media is to become social. You will have to participate and contribute to conversations that interest you and can work for your advantage. Don’t be the person that people only get to comment on his post or share, and you don’t get to reciprocate.
Try as much as possible to also comment on other people’s post and share too. This is how to build relationship on social media to get recognition.
Contribute good, engaging and inspirational posts on your timeline, groups and page. Find others that are interested in your niche and partner with them to produce something complimentary to both your efforts.
Aside that, practice celebrating peoples’ special day or happy moment like birthday, anniversary, promotion etc. Be genuinely interested in others and they will genuinely be interested in you.
Avoid Spamming
This is very annoying. Personally, I hate it. It is a big issue on social media. In case you don’t know what spamming is, it is the act of promoting your product or service on someone else’s group, page or timeline without permission.
Marketing your product or service without permission is not the right way to get noticed and stand out on social media. Self-serving posts should be limited.
If you must sell anything, focus more on sharing information that can be of value to your target buyers before marketing the product or service. This will help them see you as an authority in your niche.
For every selling post you should drop, make sure you have first dropped like 3 non-selling or educative posts. That is what I do to get people noticed me and later sell to them.
Always Use Images on Your Posts
Content with images reach more people than content without. If you are on Instagram, you should make sure your photos are of high quality and are informational or inspiring using good hashtags. This way, people get to like your photos and eventually follow you.
For Facebook, don’t drop a post without accompanying it with a photo. Facebook algorithm favors posts with images than posts without. Aside that, the eye is so much easier to catch a story with image than just content only.
Regardless of the social networks you are using, let your posts be accompanying with visual content so as to generate much engagement.
Share Videos
Video is incredibly powerful. It is a good marketing tool that can make you stand out on social media if done right. This might be difficult for you to do, but it helps in your personal branding. Majority of your audience will appreciate the idea. It is important to mix up your content with videos.
Don’t wait until you feel like your video is 100 percent perfect before you upload and share it. Producing and sharing good videos is a sure way to stand out on social media. You can also go further to share live videos with your followers.
Demonstrate Your Expertise Through “How-to” Contents
This is somehow related to content marketing. Take advantage of your expertise and knowledge by creating “How-to” content that inspire and serve the needs of your followers. Creating valuable “How-to” content is a sure way to generate a big following. But, as you create your content, have your target audience in mind.
Be Concerned in People
I mean it here. If you fake it all for the purpose to sell your product or service, they will one day eventually know. One quick and easy way to stand out in social media is to be more interested in people than you are to yourself. Find topics that interest other people and get them talking about their interests.
Following these tips will greatly help you stand out on social media and become an influencer in your niche.
Will love to read your contribution guys.