BAT has huge potential. It can work with all websites and most importantly it has a clear stance on advertisement. Pay the people to watch your ads. Simple and logical. Opposed to the bidbot madness over here.
The only downside is that tipping in steem is hidden by inflation, while in BAT when you tip your tokens go down. Mathematically it is equivalent. Its only a psychological effect, but an important one.
All I know is pouring more effort into that which is not reflective of those efforts, is better changed to something that is.